Holiday apartments in Germany’s top vacation regions keep rising in price, particularly in the most exclusive coastal and Alpine locations.
A new nationwide market report, “Ferienimmobilien 2026”, from the brokerage Engel & Völkers-reported in “Handelsblatt”-shows that asking prices for holiday apartments at individual sites increased by roughly ten percent within a year.
The price surge is driven by a tight supply and strong demand from both owners and capital investors. The most expensive market is the North Sea island of Norderney, where well‑situated units can command up to €25,000 per square metre. On the North Sea island of Sylt, buyers in 2026 pay between €8.9 million and €18 million for a well‑located holiday home, with occasional offers reaching €29 million.
Overall, the German holiday‑real‑estate market benefits from sustained domestic demand for home‑grown vacation destinations. Coastal regions, in particular, have gained appeal through the so‑called “Coolcation” trend, in which travellers seek cooler climates. Engel & Völkers‑chief for Germany, Austria and Switzerland Til‑Fabian Zalewski said this trend is a decisive factor. At the same time, restrictive building regulations and usage‑conversion bans further constrain the supply.
