China Power Play Volkswagen Locks In Top Exec
Economy / Finance

China Power Play Volkswagen Locks In Top Exec

Volkswagen has extended the contract of its China CEO, Ralf Brandstätter, by three years, according to reports from German business publication “Handelsblatt”. The decision, reached during a supervisory board meeting last Friday, will see Brandstätter remain in the role until the end of July 2028. A spokesperson for the supervisory board confirmed the extension to “Handelsblatt” when contacted for comment.

Brandstätter assumed leadership of Volkswagen’s China operations in 2022 and has since initiated a significant restructuring of the company’s presence in the region, focusing on local production and development – “in China for China” – alongside forging new strategic partnerships.

Despite these efforts, Volkswagen has been losing market share, particularly in the crucial electric vehicle sector. The company recently announced a decline of over 30% in electric vehicle sales during the first half of the year. Management, including China CEO Brandstätter and Group CEO Oliver Blume, aims to address this challenge with a new generation of electric vehicles slated for release in China starting in 2026.