Commerzbank’s online subsidiary, Comdirect, is planning to introduce cryptocurrency trading services for its private clients, including options like Bitcoin. According to Thomas Schaufler, head of private customer banking, the bank is actively working toward this goal, expressing confidence that a viable cryptocurrency offering will be available for Comdirect clients by 2026.
The move is partly intended to enhance Comdirect’s competitiveness within the rapidly evolving digital investment landscape, particularly in relation to firms like the neobroker Trade Republic. To further cater to a younger demographic, Comdirect has also developed a new online account and brokerage platform specifically designed for individuals under the age of 30. This streamlined offering, currently undergoing live testing since summer, prioritizes affordability, simplicity and a reduced feature set, appealing to younger investors seeking digital wealth-building opportunities without frequent trading.
Looking ahead, Commerzbank intends to implement a loyalty program for its private clients. This initiative aims to incentivize greater engagement by rewarding customers with benefits such as increased interest rates on overnight deposits or complimentary trades each month. The program would prioritize customers who utilize multiple Commerzbank products, encouraging consolidation of investment activities and furthering customer retention.
