This marks an increase from 36 percent in a similar survey conducted two years ago
The rising openness appears linked to perceptions of value and technological advancement A significant 34 percent of respondents cited a better price-to-performance ratio as a reason for their potential interest, up from 24 percent in 2023 Furthermore, 22 percent now believe Chinese automotive technology is superior, a substantial increase from the 10 percent who held that view two years prior
The increasing presence of Chinese manufacturers is fueled, in part, by a highly competitive domestic market with over 100 electric vehicle manufacturers, leading to production overcapacity This has prompted Chinese companies to aggressively expand into the European electric vehicle market
Brand awareness of Chinese automakers has also grown considerably 73 percent of Carwow users recognize BYD, the electric vehicle and battery manufacturer who served as a sponsor during the UEFA European Football Championship in Germany last year Nio follows with 43 percent recognition and Xpeng at 35 percent However, brand awareness doesn’t automatically translate into sales success; Nio, despite significant marketing efforts, sold just under 400 vehicles in Germany in 2024
