8 billion in 2024, following a surge to €93 billion during the height of the COVID-19 pandemic This represents the fifth consecutive year of declining revenues for the sector
Gaming consoles are expected to perform strongly, with projected revenues of €107 billion – a 38% increase Flat-screen televisions continue to dominate the market with €285 billion in anticipated sales, although this represents an 8% decrease compared to the previous year Audio equipment is also forecast to see a decline, with expected revenues of €830 million – down 12%
Other segments of traditional consumer electronics are remaining relatively stable Audio and video accessories are projected to generate €163 billion in revenue, a decrease of 3% Digital cameras are expected to maintain their revenue at approximately €570 million, while other consumer technology, including Blu-ray and DVD players, media sticks and set-top boxes, is forecast to generate €850 million – remaining stable year-on-year
A survey of over 1,100 individuals aged 16 and over conducted as part of the study reveals that German consumers are utilizing all available options for viewing video content While traditional television viewing via cable, satellite or antenna remains prevalent, it is now being matched by video streaming Currently, 86% of Germans aged 16 and over occasionally watch live television – down from 92% last year The number of those streaming videos, programs, or films via the internet stands at 87% (compared to 86% in 2024)
Approximately 40% of those utilizing video streaming prefer to watch content on-demand, according to the research However, traditional viewing habits remain strong, with 30% primarily watching content at scheduled broadcast times and a further 28% combining both approaches equally
The preference for on-demand versus scheduled viewing is also linked to age Half of 16-29 year-old video streamers (50%) frequently choose on-demand content In contrast, among streaming users aged 65 and over, 48% continue to prefer watching content at its scheduled broadcast time
