A concerning trend is emerging in Germany, suggesting a shift in celebratory customs and potentially reflecting broader societal changes. Recent data released by the Federal Statistical Office (Destatis) reveal a significant decline in sparkling wine consumption – encompassing Sekt, Prosecco and Champagne – over the past decade. Sales in 2024 reached 255.3 million liters, a steep 19.5% decrease compared to 2014.
This translates to an average consumption of approximately 4.8 bottles (0.75 liters each) or 36 glasses (0.1 liters each) of sparkling wine per person aged 16 and over last year. In stark contrast, the 2014 figure demonstrated a per capita consumption of 6.1 bottles or 46 glasses. While the reasons behind this downturn are complex and likely multifaceted – ranging from evolving consumer preferences to economic pressures – the data prompts questions about the cultural significance of traditionally celebratory beverages.
The figures are derived from tax statistics, a consequence of the “Schaumweinsteuer” (sparkling wine tax) levied on these beverages. Ironically, this tax, originally introduced at the start of the 20th century to finance the Imperial Navy, generated only €352 million for the federal government in 2024, representing just 0.04% of overall state revenue. This pales in comparison to the beer tax, a state-level levy, which brought in €558 million. The comparatively low contribution of the sparkling wine tax, despite its historical significance and continued presence, underscores a broader debate about tax policies and the evolving relationship between the state and consumer habits.
Notably, the statistics exclude alcohol-free sparkling wine, as the Schaumweinsteuer applies only to beverages containing more than 1.2% alcohol by volume. The continued taxation of alcoholic sparkling wine, considering its diminishing popularity, warrants further scrutiny, particularly in light of discussions regarding responsible consumption and alternative revenue streams for the government. The declining consumption, coupled with the tax data, paints a nuanced picture of shifting economic and cultural landscapes in Germany, inviting deeper investigation into the factors driving this change.
