Lufthansa Group is poised to implement a significant organizational restructuring beginning in early next year, according to an internal communication reported by the “Handelsblatt”. The overarching objectives are improved passenger satisfaction across its premium airlines and increased profitability. A key component of the plan involves centralizing more control within the parent company.
According to the report, Lufthansa Airlines, Swiss, Brussels Airlines and Austrian Airlines will transfer responsibility for areas including route network strategy, capacity planning, sales and frequent flyer programs to the central Lufthansa Group. Individual brands will then primarily focus on the passenger experience “onboard” their flights, such as catering services. A company spokesperson confirmed to the “Handelsblatt” that the group is working to enhance efficiency, profitability and customer benefits, but declined to comment on specific details.
The internal document outlines the establishment of four “Group Function Boards” responsible for crucial areas: hub operations at key airports, technology, human resources and finance. These boards will be led by members of the Lufthansa Group’s executive board, with each accompanied by a Functional Financial Controller. Decisions regarding the impact of this restructuring on roles and responsibilities below the executive board level are expected to be finalized in September.