This penalty, announced Friday, represents the second-highest fine the Commission has ever levied, following a €43 billion fine imposed on the company in 2018
The Commission alleges that Google abused its dominant position within the ad tech market by favoring its own advertising services for display advertising over those of competitors Specifically, the concerns center around practices that potentially stifled competition and disadvantaged rival firms
Google has been given a 60-day period to outline to the European Commission how it intends to address potential conflicts of interest and ensure fair competition going forward The company has indicated its intention to appeal the decision The Commission’s action underscores ongoing scrutiny of major technology companies and their market practices within the European Union
