According to reports citing corporate circles, Audi is reportedly reviewing its mid-term sales target, potentially looking to lower the goal. While the board, led by CEO Gernot Döllner, previously planned for up to 2.2 million manufactured vehicles annually, insiders suggest the optimistic target now stands at two million per year. This adaptation would contribute to a broader reduction in production capacity across the Volkswagen Group, according to those familiar with the matter.
Audi executives cited several factors for this shift, including slowing sales in China, the crisis unfolding in the Middle East, and punitive US tariffs. One senior decision-maker at Audi commented that “the world has changed significantly in recent months. The poor conditions are slowing down our growth ambitions.”
When reached by the newspaper, the carmaker stated it is currently not committing to a specific figure. Audi emphasized that “the number of vehicles delivered worldwide is not the decisive factor. What is important is growing profitably.” Last year, the company sold approximately 1.6 million vehicles. Data provided by Marklines shows that in the current year alone, registrations in China dropped by about 14 percent and in the United States, by 12.5 percent, as of the end of May.
