In the second quarter of 2026, BMW reported that its profit plummeted by 34.9 percent year-over-year, reaching 1.2 billion euros, the company announced on Thursday. Concurrently, sales dropped by 7.9 percent to 31.3 billion euros.
For the first half of 2026, the group posted a total corporate surplus of 2.9 billion euros, marking a 28.5 percent decline. Total revenue for the first half of the year amounted to 62.3 billion euros, which is 8.0 percent less than the same period the previous year.
BMW previously adjusted its full-year 2026 forecast on June 16th, stating that while positive volume trends are still expected in Europe and the United States, these developments cannot offset the sales performance challenges in China and the Asia-Pacific region. The automotive group factored in a decline in the Chinese automotive market and noted that Chinese vehicles are increasingly being sold in other markets within the Asia-Pacific region, intensifying competition. Despite this more competitive environment, BMW confirmed it cannot escape the impact of these market dynamics.
Separately, reports citing company sources indicated to the Handelsblatt on Wednesday that BMW intends to reduce roughly 8,000 jobs globally, a program that is projected to save the company one billion euros annually.
