Daniel Grieder, CEO of Hugo Boss, stated that the involvement of the British retail chain Frasers poses no problem for the fashion group’s overall strategy. Speaking to the “Frankfurter Allgemeine Sonntagszeitung”, Grieder emphasized that the exact percentage ownership held by Frasers is irrelevant. The Frasers group recently increased its stake through a takeover offer to 48 percent, although the British conglomerate has signaled its intention to acquire more than 50 percent.
Grieder confirmed that the two companies are “fundamentally in agreement” regarding Hugo Boss’s strategy. However, he acknowledged that “a new investor naturally contributes their own viewpoint.” Frasers has already committed €1.5 billion to Hugo Boss.
Simultaneously, Grieder explained that Hugo Boss is currently “intentionally accepting revenue decreases” in order to achieve future growth. The company intends to shift focus away from discount sales toward selling products at full price. In its first half of the year, sales had fallen by eight percent. While the previous goal of five billion euros in revenue for 2025 is still being pursued, the company has decided not to adhere to a specific timeline. Hugo Boss aims to see growth again by 2027, though that growth is not expected to be immediate or strong.
